Creative Brief

Company or website name

Kootenay Spirit Festival

Slogan or Tagline

yoga - dance - meditation - music

Describe your company and organization and target audience

We are creating the first ever Kootenay Spirit Festival that will take place Sept 12-14, 2014 in the funky mountain town of Nelson BC (checkout www.nelsonkootenaylake.com). The event is focused around health and wellness, fresh air, clean lake an a beautiful setting in the autumn. The target audiences are people of all ages in our area who practice or are interested in learning about yoga. We would like to welcome participates to the event from outside our area: from across Alberta, British Columbia and the Pacific Northwest of the United States.

The design should have the following

Movement, inclusivity, healthy, open, light, spiritiual and human

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Lotus flower or static yoga pose

Colors to use in the design

Autumn, earth tones, lake, mountains

Briefly describe your contest

Capture festive and healthy