Kindred by Regal Fabrics

Company or website name

Kindred by Regal Fabrics

Describe your company and organization and target audience

Kindred is a collection of upholstery fabric focused on the lifestyle furniture segment (think Pottery Barn, Crate & Barrel, Serena and Lilly, Ballard Designs) It will feature primarily natural fibers, organic cotton and recycled yarns in neutral colors - grays, naturals, linens, whites.

Target audience is the fabric buyers for companies like the ones listed above. 30-60 yr old, higher percentage women.

We see the brand words as lifestyle, casual yet refined, soft, feminine, natural, organic

The design should have the following

"By Regal Fabrics" should be very small, if included at all

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Signs (including shops, billboards etc.)

What style of logo would you like?

Colors to use in the design

Gray - #61666B

Briefly describe your contest

Please help us build our new brand logo/identity