J&W or J+W (please be careful using & as it J&W can look like "Jew" depending on the font

Company or website name

J&W or J+W (please be careful using & as it J&W can look like "Jew" depending on the font

Slogan or Tagline

Retail Re-invented

Describe your company and organization and target audience

We are an e-commerce & retail company, completing with major brands such as Lowes, Walmart, Home Depot, Target, etc. Tools, Consumer Electronics, Musical Instruments, Home Goods, and Clothing are our main categories.

The design should have the following

1. I saw YETI's logo the other day and thought that single line text, block letter, simple blue with white background, was a pretty good fit. We could box it in or add a badge. Could also change the & to a +.. and make the plus the badge. Sam's Club is similar in color scheme, but less blocky and more playful. Tervis is similar but uses a variety of colors. Verizon is also simple and blocky.

2. The LG logo is pretty good too, with the red circle letters as the badge. Probably wouldn't do the red, though but we can use blues, greens, greys, etc as a base list of colors to play around with. GE Appliance is a very similar style, as does Adobe

3. We want to have 2 or 3 sets - a simple thumbnail/badge (no tag line) for social. A impact logo for e-comerce, business cards, branding, etc, and then a full logo with tag line for letterhead, website, etc.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

No Script, cursive, complicated, fancy types. We are looking for strong, bold and impactful.

What style of logo would you like?

Colors to use in the design

These are just ideas of base colors to play with. I am not set on these, they are just some guidelines.

GRAY
HEX
#B0B1B9
RGB
176, 177, 185

HSL 229, 5%, 71%


DARK BLUE HEX
#1939CB
RGB
25, 57, 203

HSL
229, 88%, 45%

Forest Green
HEX
#0F631E
RGB
15, 99, 30
HSL
131, 85%, 22%

Briefly describe your contest

Gworing Retailer & Ecommerce company looking for a stratgic re-brand to allow us to expand our offerings to a wider audience