Creative Brief

Company or website name

Inthedry.net

Slogan or Tagline

Keeping you In The Dry

Describe your company and organization and target audience

I am an independent manufacturers representative and distributor for commercial roofing and waterproofing products. I sell products to roofing and waterproofing contractors, but I also work with architects and building envelope consultants who design commercial buildings. These products are used both above and below grade.

I sell products for both new construction and renovation/re-roof projects. I do not do any residential construction and most of the roofs I work on are flat or low slope. I have done some high profile work that includes stadiums and arenas (AT&T Dallas Cowboys Stadium and Fort Worth Arena to name a couple). The products I sell are designed to help keep water and moisture out of commercial buildings.

The design should have the following

Needs to have a construction element to it as well as a weatherproofing element.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

Prefer red and black theme a blue and white theme or even a simple black and white theme, but not married to any specific colors. Prefer more bold colors than reserved.