Creative Brief

Company or website name

Inspired LIFE

Describe your company and organization and target audience

empowerment, transformation, and wellness
CONNECTION
target audience is women (mid/late 30s with kids), but need a logo that will be appealing to men as well (3 trainers --2 women, 1 man)

The design should have the following

We would like to see the logo with and without the word "Connection" at the end.
Design should be usable in color and black/white or grayscale and something that can be done as a vinyl cut-out.
It would be good if the symbol can be used separately from the combined words/symbol logo as it will be used on future related projects.
We like infinity symbols and arrows, but not necessary.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

turquoise/blue, lime green, orange -- MUST have all 3
charcoal, not black

Briefly describe your contest

Logo Design for new business