Creative Brief

Company or website name

In This S.K.I.N.

Slogan or Tagline

Spreading Kindness, Ignoring Negativity

Describe your company and organization and target audience

In This S.K.I.N. - Spreading Kindness, Ignoring Negativity is a community involvement project. The target audience is youth groups and elementary through high school students. While the target demographic is kids, we want to conserve a professional 'tone' with the logo.

The design should have the following

There is no 'required' element aside from the company name. However, there are a few elements that I have in my head that can be used for your consideration in the logo's design. This includes the use of skin-tones and hands or use of a 'character' illustration based on Khiana (her photo is included here for reference).

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

NA

Colors to use in the design

Skin tones from different races; to honor Khiana's heritage, you may also choose to use a palette inspired by the National Flag of the Philippines (yellow, blue, red, white)

Briefly describe your contest

This logo is for a young woman who will be presenting to youth groups and speaking to them about the importance of self-love and acceptance. Khiana�