Illuminate -a Logo Design Contest by mhbiglan

Creative Brief

Contest received 51 entries and the contest holder has awarded a winner.

Company or website name


Slogan or Tagline

Coaching and Consulting

Describe your company and organization and target audience

I am a leadership coach and consultant. I work with mission driven leaders and organizations to help them be their best selves and have impact in the world. My three lines of business have a common theme - to bring light to what may be uncomfortable or hard to see so they can courageously step into their fullest, most purposeful and joyful leadership and impact. 1) As a coach, I work with leaders to help them illuminate their purpose, strengths and values and to bring light to dis-empowering beliefs, narratives of actions that hold them back. 2) I work with organizations to assess their culture and team dynamics and then partner with them to co-create a new and better way of being together. 3) I work with white people to help them see the uncomfortable truths of American racism and help them be more racially conscious leaders for justice and equity in their organizations and in the world. I bring to my clients a deep belief in their potential and I build trusting spaces where they can be vulnerable to explore and grow, becoming illuminated in the process and able to truly shine their light in the world.

The design should have the following

some sort of brightness - a sunburst or something to evoke light. It would be cool to have something that has both shadow and light to convey the process of illuminating.

I would love for Illuminate to be the dominant word in the logo and then have coaching and consulting as subheader

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

hmmm not sure! can't think of anything. I'm open to your creativity!

Colors to use in the design

contrasting colors (to convey light/shadow). I'm not into orange/grey as a combo. I love blues

Briefly describe your contest

Illuminate Coaching & Consulting Logo Design