I LOVE A.J. -a Logo Design Contest by rajib1981

Creative Brief

Contest received 96 entries and the contest holder has awarded a winner.

Company or website name

I LOVE A.J.

Slogan or Tagline

for curly haired girls & boys

Describe your company and organization and target audience

The products are a range of hair care products for babies and young children, specifically children of African/Caribbean heritage. The products are made from all natural ingredients, therefore there are no nasty dangerous ingredients. The primary target audience will be parents who want a safe product for their children and really care what the ingredients are. The secondary target audience is children, they have to feel like that this product is just for them. This range is going to be an additional range added to the sister brand company BEUNIQUE Hair Care feel free to look at that website www.beuniquehaircare.co.uk

The design should have the following

That it's a product made from natural ingredients so perhaps something relating to nature, parents love, so maybe a heart somewhere. That's its a hair product so maybe the use of curls/ringlets? MOST importantly playfulness and childlike quality. I have attached images that have the look/essence of what I'm looking for

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

afros, dark colours

Colors to use in the design

bright

Briefly describe your contest

Children's hair product range