Creative Brief
Contest received 66 entries and the contest holder has awarded a winner.
- BACK TO CONTEST ENTRIES
- CREATIVE BRIEF
Company or website name
Highline
Slogan or Tagline
Yes we need a tagline, so if you can come up with one that reflects the brand identity
Describe your company and organization and target audience
- Brand Name: Highline
- Product: Weed smokes, vapes, etc
- Brand & price positioning: Premium
- Brand Approach: Stylish, Natural, Authentic, Elegant
- TA: Late 20s to 40s, Mid to High income class, people who like their brands to have a subtle self-expression but not too flashy.
- Colors: Mainly Gold/Green but can use another color than Green if unique and fitting.
- Reference/Inspiration: 'Chang' beer logo. We want to see a close replica of the Chang beer logo but designed for weed.
The design should have the following
As described above.
Our design inspiration point is the 'Chang' beer logo, so want to see animals, nature elements in our design.
This logo will be used for
- Merchandise (mugs, t-shirts etc.)
Colors to use in the design
Described above.
Briefly describe your contest
Logo design contest for a premium weed brand