Highline -a Logo Design Contest by skyoceanrl

Creative Brief

Contest received 66 entries and the contest holder has awarded a winner.

Company or website name


Slogan or Tagline

Yes we need a tagline, so if you can come up with one that reflects the brand identity

Describe your company and organization and target audience

- Brand Name: Highline

- Product: Weed smokes, vapes, etc

- Brand & price positioning: Premium

- Brand Approach: Stylish, Natural, Authentic, Elegant

- TA: Late 20s to 40s, Mid to High income class, people who like their brands to have a subtle self-expression but not too flashy.

- Colors: Mainly Gold/Green but can use another color than Green if unique and fitting.

- Reference/Inspiration: 'Chang' beer logo. We want to see a close replica of the Chang beer logo but designed for weed.

The design should have the following

As described above.
Our design inspiration point is the 'Chang' beer logo, so want to see animals, nature elements in our design.

This logo will be used for

  • Merchandise (mugs, t-shirts etc.)

Colors to use in the design

Described above.

Briefly describe your contest

Logo design contest for a premium weed brand