Healing for Utopia

Company or website name

Healing for Utopia

Slogan or Tagline

Making Utopian Life Possible

Describe your company and organization and target audience

Healing for Utopia is a revolutionary online course sharing tools for a paradigm shifting, systems thinking approach to liberating your life

Vision statement:
For a future where people feel, understand and trust their emotions. For a world that is healing its traumas. For a utopia where we choose to redesign our systems and adapt our cultures to meet our needs. For communities where we can really be ourselves without hiding, and have loads of fun, love, freedom, security, peace and meaning. For a time when we heal the Earth.

My target market are:
• People with issues/don't have their shit together - and who don't pretend they don't have issues
• Alternative in some way
• have self-directed meaningful work - eg. artists/musicians/activists/students/budding entrepreneurs
• 25-35
• Open-minded
• Analytically minded
• Anti-capitalist
• Committed to their healing journey
• Untrusting of positivity, goal setting, traditional therapy, buddhism, etc.
• Dream of a better life and believe that it's possible
• 'the more beautiful world our hearts know is possible' resonates strongly with them
• Working part time or not at all
• Live in the city
• Intelligent/educated/slightly nerdy
• They've got big dreams around what they want to do

The design should have the following

The brand is authentic, vulnerable, a bit out there, political, logical and sexy. Something with a hand drawn kind of a vibe maybe. Don't have any clear ideas for the logo as yet, so up to you.

It needs to be a logo that works both with the words 'Healing for Utopia', and without them. Needs to be able to scale from a favicon size up to 10x10cm.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

serif fonts

What style of logo would you like?

Colors to use in the design

The two colour schemes I'm generally most drawn to are:
-earthy colours - green, brown, orange
-hot pink, green and purple
but I'm open to other colours as well

Briefly describe your contest

Healing for Utopia online course needs a logo