Creative Brief

Company or website name

Hardy Strength

Slogan or Tagline

No slogan. ‘HARDY’ should be prominent in the logo and main focus.

Describe your company and organization and target audience

Gym goers, Crossfit, Athletes
Products: Gym gloves, Gymnastic Grips, Ab Mat's, Lacrose Balls, Weight Belts,
Other words for Hardy are Strong, sturdy, tough, rugged, robust.

The design should have the following

Capital letters, Strong, bold font
Minimalist, simple, flat design.
ï‚· Suitable on any colour backgrounds. White text on black background or vice versa would be fine.
Easily transferable onto different shaped and sized products. (see images of Ab mat and
grips)
Any ideas for some duel imagery or a play on gym or fitness related symbols in the letters would be considered.
I have attached a few logos of other brands which I like. I have also done and attached a draft design I did on Microsoft Word for 'Hardy Strength' but I welcome any different / stronger designs!
Also need a variation with the word 'Strength' not in the logo

This logo will be used for

• Online (Website, facebook etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

No 3D

Colors to use in the design

Black and white

Briefly describe your contest

Fitness equipment brand Business logo contest