Creative Brief

Company or website name

Hall Technologies

Describe your company and organization and target audience

We are a small, family-run engineering services firm that specializes in liquid custody transfer systems (petroleum products, biofuels). (See www.halltechnologiesltd.com). Our goals are safety, environmental protection and accurate measurement. We feel that our current logo is too complicated, does not have clean enough lines and does not convey our message of accurately engineered liquid measurement systems. (The green drop does not appear as it necessarily should)

The design should have the following

Simple, looks good in colour or black and white. The full text or initials are OK in the logo.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

Green, grey (whatever you think is best)

Briefly describe your contest

New logo for an engineering services firm