Creative Brief

Company or website name

Grumpy's SEO Garage and Website Speed Shop

Slogan or Tagline

No Crap Digital Marketing [Optional]

Describe your company and organization and target audience

Artists - Tired of boring corporate art? So are we! Let yourself go and give us something with energy and heart!

-- We want potential clients to look at our logo and immediately notice that we are different; edgy and up-to-date, but with classic sensibilities. --

Grumpy's SEO is a "working person's" Digital Marketing service - not some snobby corporation or expensive agency. We cut through the crap and provide solid, straight forward ("no crap") products and services. We are a little off center and non-conventional, but we know our stuff!

Grumpy's target clients are small business owners and managers who need real help getting their businesses to perform online. They aren't afraid to take a chance and see "different" as good.

Imagine Grumpy's as a garage with a no-nonsense mechanic who can take an average car and elevate it to a classic performance vehicle. We take average websites and make them perform online.

The design should have the following

Final logo MUST merge vintage/ retro mechanic /garage and speed shop "look and feel" with visual COMPUTER or SEO design elements.

THINK: hot rod, speed shop, custom cars, vintage pin up - but SEO instead of a car
We want clients to smell the oil and know we are a hands-on shop!

Would love to see a female, male (or animal) mechanic but not required
Tagline NOT required

Examples:
female mechanic working on a computer
(see file upload - mechanic working on car)
female animal mechanic holding computer on shoulder while holding a magnifying glass
(see file upload - Lucky's)
Mechanic image on top of computer "field"

Please see submitted images for inspiration and a general idea of what we want.
Thank you.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

-- If the design makes you bored, we don't want it.
-- NO CARS. Wherever you want to put a car - put a computer or SEO element. The computer IS the hot rod)

Colors to use in the design

Open - b/w ok
2-3 bold colors

Briefly describe your contest

Retro Speed Shop Meets SEO - Edgy art with Classic Style