Gina Distefano The Daily Money Manager

Company or website name

Gina Distefano The Daily Money Manager

Slogan or Tagline

Inspiration, Education, Transformation

Describe your company and organization and target audience

Female; 35-70 years old, Urban/Suburban in the United States, earning greater than $40,000 per year,

Busy Professionals who are recently divorced, recently retired, recently widowed. Tend to be seniors and busy professionals.

Our target audience feels overwhelmed and defeated - they are looking for Inspiration & hope.

The design should have the following

Hello Designers. We are really struggling with this logo. We understand that this is a very long name with a lot of words. We also understand that we want to communicate alot. We want to show people who are in a difficult financial position that we can help them there is hope. We really appreciate all the hard work you have put into this project and fully appreciate the complexity of the design.

So let's look at the is project in three parts.

First the icon. The icon that makes the most sense so far is something with bars for growth and an arrow the problem is that this is a very personal. We are talking to individuals not businesses. We have to show them that we are going to help them GROW financially, BUILD up some equity and that there is HOPE they will get to a place where they can live comfortably. Is it possible to create an icon or a series of icons that show the process perhaps building blocks that represent the phases. Or an icon that shows tranformation or a process (steps).

Secondly we have to look at the type and the balance of all the words. We definitely do not want to have the focus on Gina Distefano. The focus should be on THE DAILY MONEY MANAGER. We prefer the layouts with TDDM on one line and Gina Distefano much smaller. We also prefer fonts that use all caps for TDDM and where the first initial of each word is slightly larger. Engraver MT has been used and that seems to work. We are open to other fonts for TDDM. Vivaldi is a good font for the script of Gina Distefano.

Last is color. We would like the designs to use the colors we designated in the brief.

Thank you again for all your hard work. Your ideas have each been considered carefully and we look forward to seeing everything you submit.


WE ARE LOOKING FOR:
- Designs that are "Hopeful or INSPIRE". Our client is usually in a bad financial situation and need to know that all is not lost.
- Designs that represent the "BALANCE" we provide to customers (financial balance). We show our customers how to balance their income and their expenses.
- Designs that represent "BUILDING BLOCKS" to growth (someone in a bad financial situation needs to take some time to be educated on how to manage money.
- Designs that show "TRANSFORMATION", things can and will change.

Company Fonts:
Fonts have not yet been established. The Brand is both a combination of friendly and firm. We are looking to have the fonts help establish that. Perhaps the name “Gine Distefano” in a script or “Flowy” font. And the “Daily Money Manager” in a stronger more impactful font.

***The Fonts should look modern and energetic.

Thank you everyone for your hard work.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

DO NOT FOCUS ON THE NAME 'GINA DISTEFANO'. FOCUS ON THE DAILY MONEY MANAGER.

What style of logo would you like?

Colors to use in the design

Please stick to our primary colors (the additional colors can be uses as accent colors)
Primary Colors: #078A7A & #0078A2

Additional Colors:
004451
57C9E
D8E2E1
6BC50DD

Briefly describe your contest

Looking for a logo that communicates Inspiration, Education and Transformation