Logo Design Contest

Gateway Assurance Company

by kjohnson

Contest received 152 entries and the contest holder has awarded a winner.

Winning entry by contrast8

Congratulations to winner contrast8 ! They were awarded the contest prize of $200.00

Discussion:

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kjohnson Contest Holder
Here is some more help. We do not want anythign resembling the Gateway Arch. The name of the company was chosen based on our service which is to provide quotes for insurance across multiple providers and because we believe we have the ability to provide consumers with a much better experience and much better products than the competition. Thus Gateway will be used extensively in our TV campaigns to to differentiate ourselves. Tag lines will be used in campaigns utilizing the word Gateway. For example, "Your Gateway to better protection" Because the focus of advertising will be TV, we will be building a consumer brand. In doing so we need to make sure the logo is VERY simple and very easy to read. If someone has to concentrate on the logo to determine what it says that will not work on TV. Therefore the simpler designs have received the higher scores. As mentioned above, a 'Possible" tie in to the name Gateway. However, after reviewing some designs anything with a physical gate has not been appealing to us. Gates are somewhat "busy" as a result of all the bars and therefore is not simple enough for us. Other Symbols should be used instead of physical gates. We want something that is appealing to the eye that is simple and draws the viewers eyes to it right away.
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kjohnson Contest Holder
We have rated the designs as 1 through 4 saving 5 for later. Some good designs are showing up. We appreciate all who are participating. Thanks