FurDash -a Logo Design Contest by abaerenwald

Creative Brief

Contest received 95 entries and the contest holder has awarded a winner.

Company or website name


Slogan or Tagline


Describe your company and organization and target audience

We are a local retail company that specializes in Lawn, Garden and Pet Supplies. We have three locations. We are starting a pet supply delivery service for local delivery, so we can compete with companies like Chewy.com and Amazon, but for local customers only. People in our area can order pet supplies on our e-commerce store, then we will deliver their products within two days.

It's an affluent audience who consider their pets part of the family. Naturally, our biggest line of products is for dogs, then cats, then smaller animals.

We'll use the logo on our delivery vans, on our website, etc.

The design should have the following

We are thinking primarily of the words "FurDash" and possibly including a silhouette of a dog head on the right, maybe a dog tail on the left (so the logo represents a dog in full).

We are open to all caps or caps for the F and D. Maybe the letters could be on a slant to represent the quick delivery.

Another possibility is to use different colors for fur and dash. We prefer clean lines (sans serif) so the logo looks modern.

This logo will be used for

  • Online (Website, facebook etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

Do not use red. We don't want a front-facing dog face, a lot of times that ends up looking too goofy.

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

For our parent company, we often use green, fuchsia and coral blue, but we aren't locked into those for FurDash.

Briefly describe your contest

Fun and clean logo design for pet supply delivery company