Creative Brief

Company or website name

Frudy Farms

Describe your company and organization and target audience

A permaculture farm creating an experience for those who wish to get a taste of living off-grid and farm living at it's finest. The name is a phrase our friends coined by combining our names: Fuz + Rudy = Frudy. We are 2 gay men, so the name is also a not-so-subtle nod to the term that was once used to describe gay people "fruity." Our target audience is all-inclusive but does not shy away from the fact that we are an LGBTQIA+ welcoming safe-space. The farm is plant-based in its production, zero-waste sustainability in its approach, and encourages holistic living. We let nature do the work which allows more time for living and playing. In the evenings we gather for a community dinner where we eat what we've grown, followed by music, dancing, pottery, painting, or whatever your creative heart desires.

The design should have the following

We had toyed with the idea of having a different color fruit resemble each color of the PRIDE flag, but that was just a thought and not necessary. We tend to like lower-case lettering to present a youthful playful vibe, but again that is not necessary, as I also like the strength of an all capitals lettering. We also once saw a logo for a zoo or animal rescue that was created by overlapping the images of animals. We pondered if this could be done with images of plants and fruit. We think there is something interesting about the idea of it looking very industrial like an old tin sign/plate/medallion though the actual farm is the exact opposite with no farm machinery. We also thought of using our dog, Paco, as the mascot. We will include a picture. To represent the biodiversity of the farm, we like to use trees, birds, eggs, worms as symbols. Play with those as you see fit. Also if you are inspired to use the colors of the PRIDE flag, we prefer more of an ombre technique instead of the actual stripes of the flag. As you can see, we are open to ANY ideas! What would make YOU want to visit this farm?! (PS Rudy loves the infinity symbol if that inspires you.)

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Avoid typical farm animal imagery, as we do not plan to have those. See description above.

Colors to use in the design

Fuz's favorite color is a light sky blue. Rudy's favorite color is green, orange, or purple. These are NOT requirements, simply suggestions.

Briefly describe your contest

YOU are the creative talent. Looking for what would make YOU want to come visit this farm.