Friedrich Watkins Company, Inc. -a Logo Design Contest by FriedrichWatkinsCo

Creative Brief

Contest received 164 entries and the contest holder has awarded a winner.

Company or website name

Friedrich Watkins Company, Inc.

Slogan or Tagline

if necessary

Describe your company and organization and target audience

Incorporate letters "FWC" - up to designer's discretion. We are currently recognized by our name - Friedrich Watkins Company, however we are wanting to change our identity to be known as FWC only. The logo should reflect that recognition.

The design should have the following

layout is at the designers discretion

This logo will be used for

This design should not have this in the entries

Our clients are very discriminating/demanding. We are chosen because of the name we have made for ourselves over past 13 years. Clients include Walt Disney World, SeaWorld, US Army, Marriott, Wyndham, Harley-Davidson, Lego, Old Florida National Bank

Colors to use in the design

Please look at our website: to review our existing logo. Please note that we are NOT looking to rework our existing logo, but create a NEW LOOK which would have instant appeal and allow easy recognition to our existing client

Briefly describe your contest

New Fresh Look Logo