Creative Brief

Company or website name

Flours

Slogan or Tagline

Make Someone Feel Good

Describe your company and organization and target audience

My company is a local chocolate chip cookie and flower arrangement delivery service. Think 1800 flowers, but local and way cooler! I specialize in delicious chocolate chip cookies and beautiful, cool, "today" flower arrangements. As of right now, I am a 2 man show, female run and owned. My goal is to make people happy. Anyone can place an order with me for a flower arrangement, cookies or both. Target audience could be anyone going through a hard time or anyone who needs cheering up: death in the family/dog, break up, bad day, lost job, sick etc. OR someone can send "just because" or "thinking of you". I am young, fresh, hip and on top of trends. I want my logo to feel the same way.

The design should have the following

I would like for the o in Flours to be a chocolate chip cookie and somewhere maybe one of the letters could be a flower. I want people to look at my logo and be like, BOOM, I totally get what your company is and wow how cool. I want the logo to feel modern but not too harsh, I want it to feel feminine but not too romantic.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

I envision neutrals, especially for the cookie, but I would definitely like greens and maybe pinks for the flower. I do not want it to be too busy with colors. Simple with color.

Briefly describe your contest

Young, Fresh, Floral and Cookie Company Coming in Hot!