Flor's Flavor

Company or website name

Flor's Flavor

Slogan or Tagline

The Flavor of Equity

Describe your company and organization and target audience

Mission Statement: Flor’s Flavor serves as a guide/manual for community shoppers with limited-access to navigate their nutritional lifestyle experiences
What we do: Flor’s Flavor strives to amplify a sense of community with a traveling bodega popup experience that showcases hundreds of the most innovative brands in the natural foods and beverage sector; and serves to bring the healthy food options to you.
Goal: Our educational community events are data driven and we hope to leverage that data and become a black owned food distributor; assessing community needs and creating equitable food distribution.
As a pivot during this global pandemic, we will be hosting virtual pop events and launching a product line of freeze dried Sofrito.
Flor's Flavor aims to amplify the black voice

The design should have the following

When I envisioned this logo and even this brand I immediately thought of a local bodega in the Bronx (NY). I would love to see what Flor's Flavor would look like as a bodega sign, with customizations that showcase the tagline and even things related to food equity and access (doesn't have to be those exact words, but something to think about) I definitely want this to have an urban vibe to it, with colors representative and indicative to a Bronx Bodega and its community (orange, yellow, red, white and black etc.) It would also be dope to see what Flor's Flavor looks like as an actual bodega, meaning the banner, the building, even the famous bodega cat all as part of the logo. Please DO NOT include the word bodega anywhere in the logo. I would like a strong bodega font used. Please research what local Bronx (NY) bodegas look like for inspiration and visual context.
They have a certain esthetic that once you see, will help you recreate this. I hope this helps and cannot wait to see what you create!

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Please DO NOT include the word bodega.

What style of logo would you like?

Colors to use in the design

orange, red, yellow, white and black (bodega letters are normally red, bold, all caps, with black outlining)

Briefly describe your contest

Flor's Flavor is looking for creatives to create a dope logo for a Bronx (NY) bodega inspired brand. We are looking for creatives that are able