Creative Brief

Company or website name

Fireside Club

Slogan or Tagline

LTD + DTC

Describe your company and organization and target audience

We are about to go on the road to produce a TV pilot that is focused on Travel, Culinary, and Cocktails. A foodie road trip, so to speak. Eventually, this will be a TV series with a number of spinoffs. The TV show will be called Fireside TV with many entities living underneath the umbrella. But for the purposes of social media and building a following we are sparking this all up with "Fireside Club". No matter the trip itinerary etc, the main theme is about always meeting people by the campfire and socializing, eating, imbibing etc.

Our target audiences are the massive audiences of foodies that follow platforms, publications, and syndications like the Food Network, Youtube cooking channels, social pages and bloggers etc. that focus on food, travel, cocktail culture etc.

The two hosts have an extensive background in the more edgier side of the restaurant, hospitality, music, and entertainment industry. Think a gritty chef and a party boy from the music industry pairing up for a travel/cooking show. Each rockstars in their own worlds but a somewhat hilarious odd couple. But it all centers around the campfire where all worlds come together to eat, drink, and party.

The design should have the following

Has to convey the element of a campfire. Looking for something very bold/ masculine with black and red colors.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Simpler the better. Again, we are chefs, roadies, and musicians. Not looking for anything too complicated, confusing or too polished. Needs to be fun, edgy, gritty, rockstar-esque. More Rolling Stone than Bon Appetit.

Colors to use in the design

Black, White, Red.

Briefly describe your contest

Looking for a kick ass rockstar logo for an edgy, comical, travel show that focuses on cooking and cocktailing. We are hitting the road in a week and