Creative Brief

Company or website name

Fast and Fresh Market

Slogan or Tagline

No information provided.

Describe your company and organization and target audience

Fast and Fresh Market will redefine the convenience store experience. With the best of customer service, the right combination of the stuff you want and the stuff you need, Fast and Fresh Market will combine all the favorite convenience store items with fresh sandwiches, salads, snacks and great coffee. Skip the big box grocery store, Fast and Fresh Market has just what you need.

The design should have the following

This is decidedly NOT the typical convenience store. Hardwood floors, fun light fixtures and excellent customer service. The logo should express quality but approachability - we will sell organic yogurt right next to a Snicker's bar. We want to attract the non-convenience store customer while not losing those folks for whom the C-Store is a constant part of their lives.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Anything that looks like a typical convenience or discount store.

Colors to use in the design

Chocolate brown plus citrus colors

Briefly describe your contest

Convenience Store Re-Defined