FFD Fitness

Company or website name

FFD Fitness

Slogan or Tagline

Get Active. Get Healthy. Be Fit.

Describe your company and organization and target audience

Fun Fit Dance offers group, private and semi-private fitness training. It started during the pandemic as a way for people to work out virtually via live online classes when they couldn't go to the gym. Now that things are slowly opening up again, they are looking to expand/grow the business into in-person private and semi-private training, as well as continuing the online classes.

They originally primarily offered cardio dance fitness classes but are looking to expand into other types of fitness, and feel like the current logo is too 'dance focused'.

Our target audience is primarily women, of any age/fitness level, although it should not exclude men.

The design should have the following

The new logo should still reference the cardio dance origins of the company but not be exclusively dance based.

It should contain the company name (FFD Fitness) and be simple in nature, nothing overly complicated as it gets used on t-shirts and other workout gear quite often.


The current logo has been uploaded below.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Photographs, or extensive gradient fills.

What style of logo would you like?

Colors to use in the design

Black, including shades of grey, and pink (#edadd0).

Briefly describe your contest

A revamped logo for a Canadian company specializing in one-on-one fitness training.