Elim Lutheran Church -a Logo Design Contest by Elim Lutheran Church of Robbinsdale, MN

Creative Brief

Contest received 61 entries and the contest holder has awarded a winner.

Company or website name

Elim Lutheran Church

Slogan or Tagline

"a cup of cool water for your journey"

Describe your company and organization and target audience

We are a small-to-medium sized mainstream Lutheran church in a suburb of Minneapolis. Our worship style is casual but traditional, becoming somewhat more "mystic" and prayerful. Our membership falls almost exclusively into two categories -- elderly lifelong churchgoers, and young families with small children. We are mostly white and middle class. We frequently do joint worship with a Lao church that shares our building. We are proud of our music program with multiple choirs, our community outreach via food shelf and assisted living, and our children's programs (we do not have any teen focused worship though). Our target audience is mainly young professionals and couples age 25-45 and families with young children. We are looking for people who want a fairly traditional church experience but not a conservative or "high level of commitment" church home.

The design should have the following

- colorful but still recognizable if printed in black and white - "Elim" means "oasis" and so we want to convey that -- oasis, comfort, shelter, a place to feel safe even if you don't have all the answers - traditional but not stodgy, vibrant but not frantic - the slogan does not have to be included - we will especially consider something that looks "adult" but either has an alternate "younger" option included or could be "kid-ified" ourselves for youth-centric advertising (e.g., add the word "kids," convert to more cartoonish font -- these ideas are probably faintly terrible, so that's why I'm not designing the logo myself!)

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Television/screen

This design should not have this in the entries

- a cross - a dove - palm trees that make it look like a tanning salon logo

Colors to use in the design

blue, green, a pop of pink or orange

Briefly describe your contest

Traditional church with a pulse!