Creative Brief

Company or website name

Elan Lighting, Inc. www.elanlighting.com

Slogan or Tagline

"Elan University" incorporate the Latin phrase: Lux et Veritas (Light and Truth)

Describe your company and organization and target audience

We are a commercial lighting agency and are developing an educational program for our customers. We sell a variety of lighting products for commercial, industrial and institutional use.

The program will be named: "Elan University".
Target audience will include Architects, Engineers, Lighting Designers - affluent, highly educated. Demographics 25-60 years old.

The design should have the following

Name: Elan University and incorporate the Latin Phrase Lux et Veritas. Emulate a College or University style logo. Clean, bold, simple and attractive.

We aspire to create a University feel in style and logo while maintaining continuity with our existing logo. We utilize Reflex Blue, white and black as the essential colors of our logo.

Seeking clean look - and traditional/modified University block font style.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

Reflex Blue, Black, White

Briefly describe your contest

Logo Required for "University Themed" B2B Educational/Training Program.