Creative Brief

Company or website name

Courageous Health Coaching

Slogan or Tagline

Gutsy IMperfectioism

Describe your company and organization and target audience

Courageous Health Coaching is a practice focused on self-love, compassion and connection. I help women who struggle with their body image learn to love themselves. I carefully select holistic nutritional and lifestyle strategies to help my clients transform their lives and realize their wellness dreams.

The design should have the following

I want the design to have a MODERN-VINTAGE vibe, but not too much of a "day spa" or corporate quality. I'm hoping for something casually elegant. My preferred colors are teals and greys, but I wouldn't mind a pop of fun color too. Think nutrition, holistic lifestyle, mindfulness.

Originally I thought orange would be the color I wanted to see, but I'm loving lavender as well (instead).

I want it to be playful but serious and feminine. I'd love to see a badge - similar to what I attached in the powerpoint.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Earth-tones (browns or green), anything "tattoo" style. I do not want the logo to look corporate at all.

Colors to use in the design

Teals and possibly a pop of something brighter, as well. I like lavender as well.

Briefly describe your contest

Health Coaching Practice Logo - something fun, elegant, modern and casual