Creative Brief

Company or website name

Clubology

Slogan or Tagline

The Art, Science and Strategy of Private Clubs

Describe your company and organization and target audience

Clubology is a brand for our book, podcast, and Private Club education programs. This will focus on the art, science, and strategy (or Business) of private clubs (Country Clubs, City Clubs, Athletic Clubs, Equestrian Clubs, Golf Clubs, Private Communities, etc). Our target audience is General Managers, Mid-managers, Owners, Management Companies, etc.

The design should have the following

Our initial thought is to use the "Dictionary look" but we are open to some creative thoughts.
club·ol·o·gy
noun: Club
an association or organization dedicated to a particular interest or activity.

noun: ology; plural noun: ologies
a subject of study; a branch of knowledge.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

Colors to use in the design

Black or Dark Blue as primary possibly green as an accent.

Briefly describe your contest

Design our Clubology Logo for our branding of our new book, website, podcast, and education series.