Creative Brief

Company or website name

Cedar St. Eats

Describe your company and organization and target audience

We need a logo for our sign and other print material such as menus & other signage. This is take-out kitchen serving breakfast and lunch, smoothies, juices, coffee & tea. We are located within a Health Food Store Market, so our model is focusing on quality ingredients, locally influenced menu, strongly organic & non-gmo. Our customers are health focused.

The design should have the following

Our building is a chestnut red but the sign would be affixed to a grey cedar bump out. The logo of the other market is Purple & Green. We would like our colours to be found in food and plants, for example, butternut squash orange or avocado green... The design should be fresh & crisp just like our food. We woul

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

Like orange, green but open to other ideas... food based colours, found in plants and nature.

Briefly describe your contest

Juice bar & healthy lunch counter