Creative Brief

Company or website name

Cargo Espresso Bar

Describe your company and organization and target audience

Cargo Espresso Bar is a coffee shop inside a shipping container. The container is located on the side of a busy stretch of road into the city, and in front of an industrial estate occupied by approx 100 tradesmen. There is also a large residential area opposite the site which also has a primary school nearby so we expect a diverse range of people.

While the Espresso Bar focuses mainly on good quality coffee, we also serve hot food and cold drinks. We are expecting fast turnover of take away customers with a few sit-in diners.

The design should have the following

We would like the logo to be impactful, modern and eye-catching to passing traffic. While we would like to see a reference to coffee, we'd prefer not to see generic coffee-related images (ie. steaming hot cups of coffee that look like clip art). We are not your typical cafe hipsters but we are young and this will be a fresh business so we are excited to see innovative ideas.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

camouflage colours or army fonts

Colors to use in the design

Your choice - we don't mind dark or light but, bear in mind, it needs to be visible to passing traffic.

Briefly describe your contest

Design an eye-catching logo for Cargo Espresso Bar. A new cafe in a shipping container.