Creative Brief

Company or website name

Cara King

Describe your company and organization and target audience

Artist:
Songwriter by nature, artist by necessity

Branding:
Luxury and glamour vibe added to brand, classy and beautiful vs sexy and provocative
Show off femininity without selling sex
Taylor swift meets lizzo
Valued not just by talent but by insight (i.e. ted talk, podcasts)

Inspired by Lizzo, Halsey, Billie Eilish, Demi Lovato, Sia, Mickey Shiloh

Songs Are About:
being unlucky in love, having heart broken, struggling with mental health, feeling like an outsider, embracing your power, toxic relationships, juxtaposition of healthy relations and finding the journey to cutting out negativity from your life and living your best life!!

Sounds like:
adele, sia, lizzo, demi lovato, fletcher, julia michaels, taylor swift (new album)

Artist Core values = community, vulnerability, humor, adventure, education

www.instagram.com/that_cara

The design should have the following

Here are two ideas for the logo:

FIRST IDEA:
vector drawing of crown and every spike is a swiss army knife tool (the swiss army knife of musicians - artist, creative, songwriter, mentor, etc)

OR

2ND IDEA:
Cara (R with queen crown on top) King (K with king crown on top)

Pink, purple, blue aesthetic (neon lights like this aesthetic- https://unsplash.com/photos/RnCPiXixooY)

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

neon lights (think pink purple and blue sort of like the aesthetics for this pic: https://unsplash.com/photos/RnCPiXixooY )

Briefly describe your contest

Neon inspired logo for a singer/songwriter