Creative Brief

Company or website name

CanChill

Slogan or Tagline

Make it a cold one.

Describe your company and organization and target audience

We make a device that chills a can of beer in under 2 minutes called the CanChill. It uses advanced principles of thermodynamics and chilling technology but is simple and easy to use for a consumer. It doesn't require any setup, power, or maintenance and is always ready to use. The ease of use is enabled by the unique design and chilling technology. To the consumer, it has a handful of benefits: 1. process to chill a beer (or any other beverage in a can) is effortless, quick, and cool. 2. enables chilling beer to specific temperature that you cannot get with fridge or freezer (important to the craft beer market). Target audiences: craft beer drinkers, any beer drinker, beer drinker that might pick up beer at the gas station last minute that's not cold, probably mostly men and possibly leaning towards younger men like 20s and 30s.

The design should have the following

The profile of the device is attached. This could be incorporated into the design, but not required. I'd like to see options with and without it.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

Ice Blue, Blue, Purple, Black, Grey, or White.

Briefly describe your contest

I am looking for the best logo for our brand.