Creative Brief

Company or website name

California Student Mental Health Week

Describe your company and organization and target audience

CASC (the California association of school counselors) is launching an initiative with the ACLU called California Student Mental Health Week (or Student Mental Health Week as an alternative -- we would consider both versions for submissions) to promote student mental wellness. This is an education focused advocacy piece and is focused on mental health and wellness. This would be for all media (print, web, etc.). We do not have any specifics in regards to color, font, etc. We will be choosing designs in February.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

Colors to use in the design

We are not picky but like light blues, aqua, and greens. Should look good in color and black and white.

Briefly describe your contest

California Student Mental Health Week Logo