Creative Brief

Company or website name

California Convertible Tops.com

Slogan or Tagline

No

Describe your company and organization and target audience

1. Logo should have a California, beachy outdoor feel. 2. Blue color theme - additional colors ok. 3. Can incorporate a convertible top, surfboard, anything beachy. 4. No all caps. 5. .com in logo 6. No shadows 7. No gradient colors

The design should have the following

I like cursive writing like what was used on www.beachcalifornia.com. Would prefer any shape but square. Creative ideas encouraged! Artistic but be sure it conveys convertible tops

This logo will be used for

This design should not have this in the entries

Our customers range from middle 20's looking for SUV tops to classic car owners with older cars restoring for shows, etc. Our strongest sales are for Mustangs, Firebird, Camaros and Miatas and English sports cars like MG and Triumph.

Colors to use in the design

www.beachcalifornia.com for cursive lettering. Also other styles encouraged. We need some creativity!

Briefly describe your contest

Convertible top sales - have some fun!