Creative Brief

Company or website name

CH4 Global

Slogan or Tagline

Zero Methane Agriculture

Describe your company and organization and target audience

Our Mission: To meaningfully impact climate change, today, by harnessing the power of a special seaweed to reduce methane from cows and make it easy for farmers to adopt.
We are a small start-up whose bold vision is for Zero Methane Agriculture because cutting methane will significantly slow short-term global warming. CH4 Global’s focus is to cut methane emissions from livestock by making available to the world a sustainable, globally- scaled supply of a unique seaweed product. This special seaweed, Asparagopsis, has over 10 years of research behind it and has shown effects of 60-90% reduction in methane emissions from both cattle and sheep.
Our target audience is consumer's of beef and dairy products as well as the farmer's who supply these.

The design should have the following

Communicate positive for environment.

Simple enough to be distinctive when only size of US penny.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

No negative symbols

Colors to use in the design

Include the color red, as asparagopsis is a red seaweed, but not necessarily exclusively red.

Briefly describe your contest

Zero Methane Agriculture - how to tell consumers