Creative Brief

Company or website name

CBS Energy Club

Slogan or Tagline

At the Very Center of Energy

Describe your company and organization and target audience

CBS EC is a professional association of graduate students at Columbia Business School. The logo is being used to rebrand the club both internally, and externally to prospective employers in the energy sector.

The design should have the following

Columbia Business School's symbol is the Hermes (see attached below). We are open to having the Hermes incorporated into our club logo, but it is not mandatory. If you use it, it has to make sense and not seem like it is forced in.

This logo will be used for

• Television/screen

This design should not have this in the entries

Please do not tie the logo to a specific type of energy, such as oil and gas, or renewables like solar and wind. Our members have ties to all segments of the energy sector, so something all encompassing for all segments is fine. Also, please nothing cheesy and cliche like a lightening bolt.

Colors to use in the design

Blue & white. Black is ok too

Briefly describe your contest

Columbia Business School Energy Club