Creative Brief

Company or website name

CARTS NOW

Slogan or Tagline

RIDE ON-DEMAND

Describe your company and organization and target audience

Audience: similar to Uber riders. This is a new microtransit business for an existing transportation company, CARTS. We will need an icon for the app that aligns with the new logo. We would like to use the existing CARTS corporate logo (attached) in this solution (smaller and less noticeable) with this new microtransit brand "NOW" or "Now". In other words "CARTS" is the existing corporate brand then add "Now" for a design solution. "Now" can be larger and more prominent than CARTS. Think of expressing speed. This logo needs to look urban, sleek, modern, and fast. Please consider a clean design that lasts the test of time. No trendy fonts that will look dated in a few years. The logo concentration is on the word "NOW" - a typographical solution. Perhaps not just a straight font. I have included rough drafts for inspiration.

The design should have the following

Please use the CARTS logo and the word Now. Can be all caps "NOW" or upper lower case "Now". Now is the CARTS "product" so to speak so it needs to be bold and much more noticeable than CARTS. This logo will need to be a bold, display logo that will be on wraps for vans and vehicles. Use "NOW" or "Now".
Colors you can use: Coca Cola red PMS 485, Black, White
Thank you!

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

This is a typographical logo for the word NOW or Now. No dominating graphic icons please but make the word Now look fast and sleek. You can incorporate modern graphical treatments to show speed. Nothing cute or old fashioned, please. This logo needs to look sophisticated like an Uber or Lyft brand. The icon should be how the word "Now" or "NOW" is treated to look bold, fast, clean, and mobile. Thank you!

Colors to use in the design

Colors you can use: Coca Cola red PMS 485, Black, White

Briefly describe your contest

Urban sleek microtransit logo for existing transportation company. Existing corporate logo must be used as part of this solution.