Creative Brief

Company or website name

Brainbeat

Slogan or Tagline

None

Describe your company and organization and target audience

Because we will speak to parents' view of their kids' meeting potential, we have used colors like cyan and other blues to project calmness, and medium to lighter shades of green to connote growth and possibility. We believe these best fit our brand.

The design should have the following

Layout is at the designer\\\'s discretion.

This logo will be used for

This design should not have this in the entries

Parents of kids 7-12, hyper focused on kids meeting full academic + life potential. Top 1/2 US household income. 2011 product launch thru direct response (infomercial, radio). Improve focus, coordination + centeredness thru music-based brain training

Colors to use in the design

NO

Briefly describe your contest

Enrichment product for kids 7-12