Creative Brief

Company or website name

Bookology

Slogan or Tagline

None

Describe your company and organization and target audience

I'd like 'bookology' to be a rich mid brown and the bookends to be EITHER warm mustard yellow or teal. I'm also open to other ideas, so please use your creativity! Please use the retail store Anthropologie as inspiration too, as their style really ep

The design should have the following

My vision for the logo is to have 'bookology' in all lower-case letters, in a somewhat blocky yet also distinctly feminine font. Either end of 'bookology' I would like some sort of cute, girly bookend. I'm thinking something swirly, similar to a '&'. The idea is that the blockiness of the show title - 'bookology' - would be offset by the femininity of the 'bookends'. I am also open to having 'bookology' written as 'book-ology', so feel free to try it that way if that inspires you more!

This logo will be used for

This design should not have this in the entries

Viewers of the show are likely entrepreneurs who are looking for ways to improve their business through unconventional methods. Age range late twenties to early fifties.

Colors to use in the design

www.anthropologie.com has some nice vintage-style graphics, colors and fonts that are along the same vein as the tv show and could be used for inspiration.

Briefly describe your contest

New Quirky TV Show for Business Books