B.B.Charoo -a Logo Design Contest by bcharoo

Creative Brief

Contest received 33 entries and the contest holder has awarded a winner.

Company or website name


Slogan or Tagline

Shift. Spark. Inspire.

Describe your company and organization and target audience

Usage Logo is required for multiple uses – website, carry brand theme, business cards, pop-up banners and brochures. The logo should create a powerful anchor for all media. Context The logo represents my services as a transformational personal coaching / consultant (life, business, peak performance). The concept is that I am a ‘performance partner’ to the client for a 3,6 or 12 month period. The clients are likely to be new to our brand as the entry points are sales from stage at seminars. The branding is must carry weight, be authoritative and trusted. The theme of my business is achieving dream goals through having a performance partner guide you through a coaching relationship over time. The clients are aspirational and have either come to get this transformation, or realize that transformation is possible through attending my events or by signing up to my coaching sessions. I will also being working within may of the fortune 500 companies. Design brief I will appear at multiple events we will often be positioned in brochures and websites alongside many brands. My logo must be strong to stand out amongst others and any text must be strong to remain readable in one inch square of real estate. The logo will also be used in large size for pop-up banners, 10ftx 10ft canvas screens, etc. A logo built around our brand “BB.Charoo” is desirable, potentially with a strong unique font. The colors must convey trust, authority, and knowledge. Simplicity and elegance will win over gimmickry. Ideally the logo will also include an iconography that can create a theme to carry through all our media.

The design should have the following

Industry : Business & Consulting

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

No information provided.

Colors to use in the design

Blue, purple, white, gray, green

Briefly describe your contest

New Logo for my coaching practice