B3LTX

Company or website name

B3LTX

Slogan or Tagline

none at this time

Describe your company and organization and target audience

B3LTX sells a wide range of colourful belts.
The belts are made from either TPR (a type of rubber), Silicone or woven textile.

All of our belts have removable buckles and every purchase comes with 2 different colours of buckle. This provides the purchaser with the ability to mix and match belts and buckles.
This is a key selling feature.

By purchasing more than one belt, the customer can swap out multiple belts and buckles.

All of our sales will be made online. We may sell to stores in the future, but not right now

The target audience is male/ female, 15 - 45 years old. They will like fashion and be willing to try out new products. They are likely to be confident enough to wear some 'bold' colours.

Our belts come in black, navy, multiple neon colours, red, pink, orange and green. All buckles are available in the same colours.

The design should have the following

The logo will be laser etched (embossed) into every product. This means it must work without colour (or as a mono logo)

Our narrowest belt is 3 cm wide with a 7 cm horizontal space, although the logo will need a border of 3mm all around as it cannot go right to the edge. The workable area is 2.4cm x 7 cm.
The design should work within these boundaries, but the logo can be shorter/ narrower.

The logo will be used on our packaging - the box is 10.5cm x 10.5 cm

The logo will be used to brand our website/ social media.

The design should be clean and uncomplicated

If an icon is developed alongside a word mark for the packaging, this should be removable so that either can be used on its own on the belt/ buckle.
Both uppercase, lowercase or a mix of both can be used as required.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

The design should be simple/ not fussy.

What style of logo would you like?

Colors to use in the design

The design will be used in colour and as a laser etched emboss. This means the logo should work well in mono as well as colour.

As our products and marketing will be colourful, it should be possible to use the logo plain, embossed or in any number of colours depending on the sub straight it is being used on

Briefly describe your contest

Create a logo for a new, fun, fashion accessories brand