Creative Brief

Company or website name

Always fresh pocket cleaner

Describe your company and organization and target audience

My product is a all in one high end shoe cleaner applicator that is super compact(can fit in a pocket). Meets TSA liquid guidelines and can be used anywhere. Includes everything a shoe Enthusiast needs to freshen up their sneakers on the go. In a hotel room or leaving the basket ball court. My product will allow consumers to clean and store the applicator in a pocket, purse, small bag or backpack. The applicator holds liquid, includes a industrial strength brush, carrying case and towel.

Target audience:
Shoe Enthusiast, sneaker heads, sneaker collectors

The design should have the following

Innovative Pocket icon + innovative shoe or shoes

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Television/screen

This design should not have this in the entries

Open to any ideas

Colors to use in the design

Pink and Yellow

Black and gold

Gold and black

Open to ideas

Briefly describe your contest

Innovative out of the box designer for new shoe cleaning product