Creative Brief

Company or website name

Afterwork

Slogan or Tagline

none

Describe your company and organization and target audience

The name \"afterwork\" is the important brand element. Enhance the word \"after\" (because this relates to our event/\"now\") Fade the word \"work\" (because this relates to where they came from/\"past\")

The design should have the following

The background should be black. Colors should communicate positive feelings.

This logo will be used for

This design should not have this in the entries

Both genders, age 25-39, mostly people with higher education and upper class.

Colors to use in the design

NO

Briefly describe your contest

Simple logo/design for a social club