Creative Brief

Company or website name

Advocates of Routt County

Describe your company and organization and target audience

Our mission is to serve and empower victims and survivors of domestic and sexual violence and disrupt all systems that allow such violence to exist in Routt County. Our vision is to end all domestic and sexual violence in Routt County.

We want to make sure the logo is inclusive so that people know we serve all races, genders, sexual preferences, ages, religions, etc.

The design should have the following

Should have the name either "Advocates" or "Advocates of Routt County" (if the latter, the "of Routt County" should be more like a tag line)

Want it to be an empowering logo

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

We want to be different than the other similar agencies, so we are trying to steer away from flowers, hearts, doves, and butterflies.

Colors to use in the design

Purple symbolizes domestic violence and teal symbolizes sexual assault, so those would be good, but we are open to others.

Briefly describe your contest

Something empowering for fight against violence