Creative Brief

Company or website name

Adam Smith Real Estate

Describe your company and organization and target audience

The purpose of the logo is to give credibility to my services as a real estate agent. Looking for something very professional and clean cut, only in black and white (no colors please). Target audience is buyers and sellers in a major US city. My firm focuses on luxury high end clients (likely aged 35-50), but I will also work with first time home buyers (aged 25-35) so I'd like it to cater to both. Must be slick and clean cut, no crazy designs - less is more. But should speak to luxury clients.

The design should have the following

NO TRIANGLES OR ANYTHING THAT LOOKS LIKE A HOUSE. Also, I want a logo not just my name. Black and white design (no colors). Simple and elegant look. No crazy fonts. Logo should look rich and clean.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Please do NOT design anything that looks like a house or a triangular rooftop to a house on the logo as there are tons of real estate professionals who have that already and I find it to be very tacky.

Colors to use in the design

Black and White Only

Briefly describe your contest

DESIGN FOR THIS GUY! Elegant Real Estate Logo - No Triangles or Roof Tops