Creative Brief

Company or website name

Abounding in Him

Describe your company and organization and target audience

We are a Christian Apparel company that sells on-trend faith-based t-shirts, tank tops, hoodies and wall art. Our target audience is Christian females, ages 30-40, who are fashion-forward and love to feel empowered each day by the inspirational Word of God.

The design should have the following

This is a logo redesign/refresh. Please refer to the attached file for our existing logo. We would like the design to incorporate the simple, three-petal flower element as well as clean, modern text. We would like to possibly change the colors, or move to a more neutral-color scheme. We are open to new color schemes and different variations as long the elements mentioned are incorporated so feel free to take some creative liberty here. Additionally, a logo that is optimized for social media profiles is a plus. Our current logo does not fit within the small circular space provided for your brand cover photo on instagram, facebook, pinterest, etsy, etc.. So a design that works well for social media profiles would be wonderful.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Please stay away from saturated hues. We tend to gravitate towards more muted hues and color palette's.

Colors to use in the design

Interested in a color palette that still incorporates the turquoise blue, but open to other color palettes as well. As mentioned, please don't use really bright colors or ones with saturated hues (i.e. royal purple, royal blues, bright red, green, yellow, etc.). I like minimalist designs, so when it comes to color, I tend to favor designs that are mostly neutral with just a pop of color (i.e. in our current logo, text and all other elements are in black/dark gray and flower adds the pop of color).

Briefly describe your contest

We are a fashion-forward Christian Apparel company looking for a Logo Redesign/Refresh