APEX CLEANING CO.

Company or website name

APEX CLEANING CO.

Slogan or Tagline

BESPOKE HOUSEKEEPING

Describe your company and organization and target audience

Consider Apex Cleaning Co. our client's personal cleaning concierge, and have them think of us as the 'Tesla of clean.' A luxurious and high end service/over all feeling, is what we want to deliver. Our mission is to be an innovative, Eco-friendly, bespoke-cleaning service that hyper-focuses on the needs of the busy individual who calls downtown Austin (mini silicon valley) their home. Our specific market: males [and female too] ages 25 - 60, who live in high rises.

The design should have the following

We're looking to have a half square/box that begins at the x and ends on the I with the leaf (to represent our Eco-friendly values) as the "dot" over the I. We like the idea of a serif font for our name, and a sans serif for the words "Bespoke housekeeping" that has a larger kerning value than Apex Cleaning Co., but you're free to play with these ideas as well.

Include the downtown Austin silhouette of buildings, especially the "Jenga" one that is called The Independent. A house or a roof to represent home aspect.

Overall I want the logo to read as minimalist, sophisticated, and luxurious. We are open to graphic based-logos without any words or our company name, but if it is included, we'd like the company name in all caps, the tagline mentioned above in a lower/smaller hierarchy, but also in capital letters.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Do not include the state Capital in the silhouette, as we want it to reflect the high-rises only. No 'maid' related icons/images or cleaning supplies/tools in the logo. No script fonts. No other colors than the one specified.

What style of logo would you like?

Colors to use in the design

Black, gold and emerald green are the colors we want to stick with.

Briefly describe your contest

Bespoke-Cleaning-Service Start-up [The Tesla of Clean!]