ALPS

Company or website name

ALPS

Slogan or Tagline

No tagline - just logo design

Describe your company and organization and target audience

ALPS is a nation-wide insurance company offering malpractice insurance to lawyers. We are unique in the marketplace because we sell direct to our customers as opposed to using independent insurance agents. ALPS is here to protect the legal community and the law firms we insure. Founded by lawyers in 1988, ALPS is now the nation’s largest direct writer of lawyers’ malpractice insurance and is endorsed by more state bars than any other carrier. ALPS understands the importance of choosing the right insurance partner. With ALPS, it’s not just a policy. It’s a promise. Our company core values are Commitment, Integrity, and Accountability.

The design should have the following

Our company name. Flexibility for horizontal and vertical use. Possibly options for similar scale in height and width. Current colors we are using in our branding are DE513F & 269CA8. For reference to our current branding and logo, please see our website at www.alpsnet.com. You will notice the use of a mountain in our current logo, we are open to an updated mountain that signifies forward momentum. It should not be the 'A' in ALPS.

For every submission, please also include a version that reversed out in white.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Script font, or any legal icons (i.e. gavel, scales of justice, fountain pen, etc.). We prefer to envision ourselves as a modern service company that happens to sell to lawyers.

What style of logo would you like?

Colors to use in the design

DE513F (Salmon orange) & 269CA8 (Teal Blue)

Briefly describe your contest

Updated: Logo Design Contest for ALPS