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THE HATCHWISE

LEARNING CENTER

How you’re perceived by consumers is one of the most important components to establishing and launching a small business. This page has thousands of tips and tricks for naming and brand recognition, helping you establish dozens of different types of business. The written word is woefully underrated by small business owners and those looking for clarity of message and branding.

We can teach you how to write messages which resonate with customers and establish a special trust between you and your customer base. The great companies of today know how to appeal to and retain their customers not just through the visual medium, but the written one as well. Become a master brander by combing through and reading our resources on the subject.

Naming / Branding

Tips for Growing Your Real Estate Brand

Tips for Growing Your Real Estate Brand

Just like if you worked in retail, food service, beauty, wellness, or another service industry, your marketing presence as a real estate brand is important. With any of those careers,…
After The Logo: Why Branding Is Hard (Expect To Make These Mistakes)

After The Logo: Why Branding Is Hard (Expect To Make These Mistakes)

Is a brand just images and jingoism?  What makes a brand stick out, and why is that so important?  When it comes to building a brand is there a right…
Examples Of Brand Positioning And Why They Work

Examples Of Brand Positioning And Why They Work

Brand positioning isn’t about tooting your own horn.  It’s about a company finding a place in the market that’s all their own.  The company creates a good slogan or tagline. …
Branding Trends That Have Rocked 2021

Branding Trends That Have Rocked 2021

Branding trends come and go every year, and the ones that we’ve seen this year have been amazing. Companies are beginning to change their brand identity to be updated with…
Make Your Brand Go Viral With These Easy Tips

Make Your Brand Go Viral With These Easy Tips

What’s a great way to get more people to discover your company? Go Viral! When your content goes viral you quickly start to see an increased following, more traffic clicking…
Building Your YouTube Channel

Building Your YouTube Channel

Youtube has become the de facto video platform of the 21st century. With billions of uploads on thousands of channels, how do you make sure yours stands out? In this…
How Copy and Design Work Together For Businesses

How Copy and Design Work Together For Businesses

Take a moment to think about how your favorite brand interacts with you and sends you updates on what’s happening. Every brand is different and every brands messaging is different,…
The Secrets Of Good Branding

The Secrets Of Good Branding

Good branding is an important part of any business. It’s crucial that you have branding that customers trust and that is unique to your company. However, having good branding is…
What Is A Brand Ambassador On Instagram?

What Is A Brand Ambassador On Instagram?

We’ve all seen brand ambassadors and influencers on Instagram. These users post beautiful, aspirational content on behalf of a brand or company. Whenever you’re scrolling past a lovely cup of…
How Your Brand Can Go Viral On TikTok

How Your Brand Can Go Viral On TikTok

Ever wondered how you can make your brand go viral on the legendary TikTok? It’s no easy task, but with the right strategies, you can be on your way to…
Famous Brands And Their Histories

Famous Brands And Their Histories

Have you ever wondered where your favorite brands started? How did they grow from a fledgling company into a giant one that you can’t imagine living without? Knowing our history…
Should I Hire Influencers to Promote My Brand?

Should I Hire Influencers to Promote My Brand?

Influencer culture is the most rapidly growing marketing tool today. Yet, influencers can make or break a company. Find out how an influencer partnership could be the best marketing investment…
Growing Your Real Estate Business in 2021

Growing Your Real Estate Business in 2021

Real estate is a difficult market to master and there’s more competition than ever. The key to outlasting your competition and becoming one of the top of your field is…
The 8 Types Of Branding Explained

The 8 Types Of Branding Explained

Branding seems simple enough, in theory, but building a brand that encapsulates the heart of your company and has wide appeal is no easy feat. If you’re unsure how to…
Wine branding: the ultimate guide

Wine branding: the ultimate guide

What’s in a name? When it comes to wine branding… a lot. There are nearly infinite varieties of wines, but most consumers aren’t expert sommeliers who can pick them apart…
When A Brand Goes Viral and It’s Not a Good Look

When A Brand Goes Viral and It’s Not a Good Look

Being a marketing master of public speaking is being able to read the room, understand who you’re addressing, and tailor your message to that particular group. There’s nothing more humiliating…
Top 10 Brand Names That Are Now Used as Regular Words

Top 10 Brand Names That Are Now Used as Regular Words

The next time you relax with a Coke in your Jacuzzi after a long day of driving your Jet Ski and playing Frisbee, ask yourself if you actually used the…
Writing The Perfect Cover Letter

Writing The Perfect Cover Letter

Along with your resume, your cover letter is crucial and can be a deal-breaker when it comes to helping you secure a job you’re applying for. Sometimes the smallest areas…
Eye-Catching Newsletter Headlines

Eye-Catching Newsletter Headlines

Wondering how to write those amazing headlines that you see in your inbox? Not getting traction from your newsletters and wondering how to change that? We’ve been there, but a…
The Best Tips For Creating A Captivating Newsletter

The Best Tips For Creating A Captivating Newsletter

If you’ve ever wondered how to spread the good word of your business and reap the rewards of more users and clicks onto your website, well, look no further. Oftentimes,…
Why Your Brand Name Isn’t Your Business Name

Why Your Brand Name Isn’t Your Business Name

After months of planning and preparing, you’re ready to launch your business and start selling your products. But in order to do that, you have to have a name. So…
How Do I Establish My Brand?

How Do I Establish My Brand?

Ever wondered how to establish your brand? Having trouble getting started? Want to see a few of the top brands? Check out this article where we share it all!  I’m…
How To Establish An Exciting Brand Identity

How To Establish An Exciting Brand Identity

When it comes time to develop your brand identity, you’ll be faced with an enormous number of decisions. From the major questions – what logo should we use? – to…
The Most Successful Brands In The World

The Most Successful Brands In The World

There have been a number of interesting financial trends developing in the midst of the Covid-19 pandemic. Forbes recently released its list of the top ten most successful, valuable companies…
What Is The Best Business Name

What Is The Best Business Name

Trying to find the perfect business name but finding it difficult? Attempting to get the perfect name for your company but getting frustrated when it doesn’t work out? We know…
Tips For Naming A Magazine

Tips For Naming A Magazine

So, you’ve decided to start a magazine. Whether it’s online or a paper copy, your magazine will be uniquely you and you probably already have tons of ideas for the…
The Difference Between Copywriting and Copyrighting

The Difference Between Copywriting and Copyrighting

Pronounced the same but two entirely different meanings; copywriting and Copyrighting. If you don’t want to be one of the millions of others who mistake copywriting and it’s a homonym,…
How To Host A Fantastic Unlimited Naming Contest and Get The Results You Need!

How To Host A Fantastic Unlimited Naming Contest and Get The Results You Need!

You’ve done the hard work and you’re almost ready to launch your next product, your new start-up, or your next project. Whatever the case might be, you’re prepared for the…
Securing Your Company Domain Name

Securing Your Company Domain Name

You’ve thought of the best company domain name; it’s perfect for your company, it’s sure to help you get the cash and you’re buzzing with excitement. You open up your…
Why Your Business Needs Effective Branding

Why Your Business Needs Effective Branding

Any successful business needs to provide a high-quality product or service as a foundation. However, to establish and maintain a presence in today’s fiercely competitive marketplace, you need something more:…
Are You Listening? How to Create Strong, Attention-Grabbing Headlines

Are You Listening? How to Create Strong, Attention-Grabbing Headlines

If you want anybody to read or even consider reading your web content, you need to have a headline that is going to stop them in their tracks from scrolling…
Trademarking Your Business Name: A How-To Guide

Trademarking Your Business Name: A How-To Guide

If you are in the process of starting a new business, you may be wondering how to trademark your business name. Lucky for you, it’s a pretty simple process and…
Unlimited Naming Contests; What They Are and Tips For Writing A Naming Contest Brief

Unlimited Naming Contests; What They Are and Tips For Writing A Naming Contest Brief

The perfect unlimited naming contest result; it sounds impossible, doesn’t it? Usually, when it comes to naming contests, you can count on at least a few things going wrong, and,…
The Importance Of Outsourcing Web Content

The Importance Of Outsourcing Web Content

A lot of companies assume that the option to handle website content in-house instead of outsourcing is a better choice. There’s a list of reasons why this may appear easier,…
Steps To Finding The Perfect Brand Name

Steps To Finding The Perfect Brand Name

Some brand names are so perfect, they’ve become synonymous with the product. Do you reach for a tissue or a Kleenex? Do you jot down reminders on a sticky note…
Brand Strategy Tips

Brand Strategy Tips

Branding is one of the most crucial aspects of any company; it’ll help you to stand out from the competition, give your company its signature brand, and overall define what…
Tips For Building A Personal Brand

Tips For Building A Personal Brand

Think about your favorite Instagram accounts or a designer you love. When they post something, you can probably pick out their photo from the bunch because they have a specific…
Logo Design: Everything You Need to Know

Logo Design: Everything You Need to Know

Logo design is, perhaps, one of the more difficult fields of design. It takes a special touch to create a symbol for a company that tells their story and also…
Why Your Business Name Matters

Why Your Business Name Matters

Business names matter; they matter more then people think and when choosing a business name it’s important that you take your time. Once you choose a company name, it’s nearly…
How To Decide On A Business Name

How To Decide On A Business Name

If you think you have found the perfect name for your new business, sleep on it. Then, spend some more time brainstorming, test it with an audience, and put the…
Why Grammar Matters for Your Business

Why Grammar Matters for Your Business

Not a whole lot of people would name grammar as a favorite subject back when they were in school. Maybe you not-so-fondly recall your eyes glazing over as the teacher…
How To Write A Logo Contest Design Brief

How To Write A Logo Contest Design Brief

Beginning the search for a new logo can be an exciting event. It’s also a big responsibility. After all, your logo says a lot about your company and your brand.…
How To Tell Good Copywriting From Bad

How To Tell Good Copywriting From Bad

A great copywriter can be tough to find. While you’re looking for one, it’s important to keep some objective standards in mind. It’s easy to be wooed by copy that…
What Makes a Good Font (And What Makes a Bad One)

What Makes a Good Font (And What Makes a Bad One)

Few things in the graphic design world are greater spots of contention than fonts. There are fonts that are universally hated by graphic designers, while others are beloved. Still others…
How To Choose The Best Fonts For Your Design

How To Choose The Best Fonts For Your Design

Choosing fonts is a bit of a science, a bit of an art, and a bit subjective. Everyone has their own preferences for fonts, and each brand or design needs…
What Does Your Client Think About Your Business Name? 

What Does Your Client Think About Your Business Name? 

Whether it’s your name, your spouse/life partner/significant other’s name, your child’s name, your dog’s name, cat’s name, the name of a restaurant, the name of any business, the name of…
5 Tips for Naming Your Small Business

5 Tips for Naming Your Small Business

Choosing a name for your small business is among the most important, yet most challenging, tasks you have when developing your brand. Once you gain a regular customer base, it’s…
10 Rules For Picking Your Company Name

10 Rules For Picking Your Company Name

You’re starting your business and things are moving along. There’s only one problem: What’s your business name? What’s in a name after all?A LOT! Choosing just the right name for…
Easy Ways To Get A Steller Tagline

Easy Ways To Get A Steller Tagline

Coming up with a stellar tagline is one sure way to make sure nobody forgets your company. Here are a few tips to make the most of it! Less Is…
Key Elements Of A Good Tagline For Your Business

Key Elements Of A Good Tagline For Your Business

Your tagline is a crucial component of your brand. It can communicate your brand’s core offering in just a few words and help unify your message across different platforms. As…
How to Choose the Perfect Name for Your Business

How to Choose the Perfect Name for Your Business

What’s in a name? If you’re running a business…everything. The connotation, formatting, and overall meaning of your business names leaves a powerful first impression on your audience. Choose wisely! Many…
Tips And Tricks For Naming Your Business

Tips And Tricks For Naming Your Business

When you consider all that goes into forming your own business – the blood, sweat, and tears in the form of market research, financial planning, and employee hiring – picking…
Choosing The Right Tagline: Ways To Make Your Business Stand Out

Choosing The Right Tagline: Ways To Make Your Business Stand Out

A tagline is often one of the most memorable aspects of your brand. Think about how many times you’ve walked around singing a catchy jingle or reciting a funny tagline…
Should You Choose an Alternative Domain for Your Website?

Should You Choose an Alternative Domain for Your Website?

For years, the World Web Web has been a land of dot-coms. This domain ending is so expected and desirable that there is an entire market devoted to obtaining and…
How To Design A Logo With A Tagline Or Slogan

How To Design A Logo With A Tagline Or Slogan

Both taglines or slogans are designs that are no easy task to create with logos. It must be created just right to ensure that they are perfect for displaying your…