HatchwiseBird_BusinessDevelopmentAndGrowth_Category5

THE HATCHWISE

LEARNING CENTER

An entrepreneur’s learning is never done, and you can brush up on any needed knowledge through this page. Teach yourself the importance of influencer marketing, as well as seeing for yourself firsthand the importance and simplicity of implementing improved SEO. Through this resource center, you can learn how to market to consumers both around the globe and locally, finding customers in places you may have never expected.

Business is booming all over and competition is stiff, but Hatchwise can teach you the fundamentals of marketing and advertising in the digital age. Know your customer, know your platform, and know yourself through this page of resources and suggestions. Help your business grow fasater and more efficiently with this resource page.

Business Development and Growth

How to Establish and Maintain Brand Consistency

How to Establish and Maintain Brand Consistency

Brand consistency is important in building trust and recognition. To maintain brand consistency, you must remain on-brand across marketing channels and in everything that you do as a brand. More…
Small Business Owners’ Tips For Hiring An Outsourced Design Team

Small Business Owners’ Tips For Hiring An Outsourced Design Team

In a world of images and branding, every company needs a talented design team for marketing and communications. It’s not always possible for small businesses to keep permanent teams. Even the companies…
The Eight Business Trends that Will Define 2021

The Eight Business Trends that Will Define 2021

The coronavirus pandemic has changed the future of business. Adjustments made during lockdowns and as things began to open will determine how businesses will fare. These 8 trends should be…
12 Business Resources for Female Entrepreneurs

12 Business Resources for Female Entrepreneurs

While Cisco, Eventbrite, Orange Theory Fitness, 23andMe, and Bumble all sound like a random list of companies when grouped together, they all have one thing in common.  They are all…
The Limitless World of Creative Advertising

The Limitless World of Creative Advertising

Image source Advertising is a crucial aspect of running a business. With the changing of times and advances in technology, the sky is the limit when it comes to advertising…
Personalization For eCommerce Businesses

Personalization For eCommerce Businesses

Have you ever visited a site, or browsed something on the web, and then seen ads targeted towards what you looked at the next few days? Maybe you were checking…
10 Traits Of Successful Leaders

10 Traits Of Successful Leaders

Every successful business, in every industry, has one particular thing in common: high-quality leadership. Without a great leader, any business, no matter how incredible the product or service is, is…
How To Ask For A Letter Of Recommendation

How To Ask For A Letter Of Recommendation

It can be hard to land an interview in today’s job market, never mind actually getting the position. For new professionals and people looking to make a career change, the…
Awesome Small Businesses To Shop Online

Awesome Small Businesses To Shop Online

Do you want to shop small but don’t want to go out? Want to experience the feeling of a small, local shop and know that you’re supporting a small business…
When It Comes to Selling Your Business, It’s All About Timing

When It Comes to Selling Your Business, It’s All About Timing

Starting a business, and successfully running a business, can be one of the most worthwhile decisions you’ll ever make. However, there comes a moment when second guessing that decision leaves…
Why Negative Reviews Are Good: Your Business Needs Criticism

Why Negative Reviews Are Good: Your Business Needs Criticism

Scared of getting a negative review of your business? That’s totally normal. Customer complaints and criticism can feel like a personal attack — or at very least, an unfair strike…
What is Co-Branding and Is It Right for Your Business?

What is Co-Branding and Is It Right for Your Business?

Nike and Apple. Doritos and Taco Bell. Starbucks and Spotify. These brands go together like peanut butter and jelly — and that’s no accident! It’s all thanks to the power…
Why Your Website Must Be User-Friendly

Why Your Website Must Be User-Friendly

User-friendly. User experience. User-focused. These basic elements of good website design all reflect the grand principle of usability: the idea that every website should be built with the user in…
These Email Marketing Trends Will Grow Your Business In 2021

These Email Marketing Trends Will Grow Your Business In 2021

Email is probably the Internet’s oldest form of communication that still has an enormous impact. While we may not be hanging out in newsgroups or sending IRC chats anymore, we…
Are You Ready To Sell Your Business?

Are You Ready To Sell Your Business?

You have a small inkling, then a feeling, then a growing wish to sell your business. You feel the time is right, perhaps for your own personal reasons or maybe…
Business Philosophy Examples

Business Philosophy Examples

A business philosophy can be life-changing for a company. When you’re first creating your business philosophy, you want to ensure it’s one that not only fits your company but encourages…
What Is A Business Plan? Easy Brand Strategy Tips

What Is A Business Plan? Easy Brand Strategy Tips

Two of the most essential factors in the success of your business are having a solid business plan to guide you through and strategies to build your brand. Here we…
How To Switch From a Storefront to E-commerce

How To Switch From a Storefront to E-commerce

With the Covid -`19 Pandemic, it’s no surprise that we’ve seen so many storefront stores switch to e-commerce. Thinking about making the decision and switching yours as well? Maybe a…
What is a Business Trademark?

What is a Business Trademark?

Your business means everything to you and to others who depend on its success. If you leave your plans to chance, how well do you think your business will perform?…
What Is Influencer Marketing?

What Is Influencer Marketing?

Ever wonder how some businesses seem to expand into the stratosphere with marketing and networking success? Oftentimes, the key is simply a matter of who you hire and whether their…
Why You Need A Logo

Why You Need A Logo

From the iconic Nike logo to the memorable Google colors, logos surround us from the internet to billboards. So, what’s the importance of these logos? Why does every company put…
How To Sell Your Business

How To Sell Your Business

Thinking about selling your business? Emotional as it may be to sell what you’ve worked so hard on, there’s also a lot of practical things that go into selling something…
How Does Google Adsense Work?

How Does Google Adsense Work?

Google AdSense isn’t a get-rich-quick scheme, but that doesn’t mean you can’t make decent money with it! In fact, Google AdSense is one of the better and more reliable ways…
How To Build A Successful Business Model

How To Build A Successful Business Model

The success of your business venture starts at your business model, yet so many entrepreneurs lack the basic understanding of what a good business model actually is. If you’re among…
The Difference Between A Businessman And An Entrepreneur

The Difference Between A Businessman And An Entrepreneur

There has been much debate about the difference between business people and entrepreneurs, and often, people claim the titles when they don’t actually run a business, while others shy away…
What Is A Brand Ambassador on Instagram?

What Is A Brand Ambassador on Instagram?

Brand ambassadors can be extremely beneficial when promoting a brand and its products. Regardless of your business size, a brand ambassador can be vital to your marketing strategy. With the…
Business Instagram Guide for Beginners

Business Instagram Guide for Beginners

Instagram is one of the most popular social media platforms to date; the platform is widely known, and it’s rare to meet someone who doesn’t have an account. It’s also…
What Are Chatbots and How Do They Work?

What Are Chatbots and How Do They Work?

A chatbot, or bot, is a software application that simulates a real human conversation. Chatbots process and interpret the user’s words and instantly provide a pre-set answer to the user.…
Choosing The Perfect Business Attorney

Choosing The Perfect Business Attorney

Although it may be dreaded to hear, there comes a point in every company where legal representation will be needed. You’ll hear the horror stories about small companies that have…
How to Diversify Your Business

How to Diversify Your Business

One of the most common pieces of advice that entrepreneurs receive related to business is to start small, then expand. And that’s exactly what many companies do – they focus…
Signs That you Are Ready To Expand Your Business (and how to do it)

Signs That you Are Ready To Expand Your Business (and how to do it)

Every entrepreneur dreams of scaling their company one day. When starting off, every company’s long-term goal is to work towards growing and scaling into a bigger company that, ultimately, makes…
Sole Proprietorship or Partnership- Which is Better?

Sole Proprietorship or Partnership- Which is Better?

When starting a business, you’ll be faced with countless decisions. There’s no shortage of research, and various questions will arise when starting your own company. One of the first questions…
The Key to Running a Successful Business

The Key to Running a Successful Business

Ever heard the expression “Two’s company, three’s a crowd”? How about “too many cooks in the kitchen”? Amusing aphorisms aside, the composition of your business’s executive team is an understated…
Effective Team Management Strategies

Effective Team Management Strategies

When you look at any leading company, you’ll find that behind the company, is a good leader. After all, a company is only as good as the person who runs…
Here’s What Might Be Slowing Down Your Small Business

Here’s What Might Be Slowing Down Your Small Business

Most small business owners have every intention and desire to have their company running on all cylinders, but sometimes those best intentions can actually get in the way of the…
How To Conduct A Competitive Analysis

How To Conduct A Competitive Analysis

Competitors are a huge part of any company; they play a crucial part in the business. Competitors, oftentimes, will be able to tell you more about your company then your…
Evolving Your Small Business Marketing Strategy

Evolving Your Small Business Marketing Strategy

Businesses should constantly be growing their company; whether it be through developing new products or having new thoughts on your marketing strategy, it’s important that throughout the years you adapt…
Turning Disaster Into Success

Turning Disaster Into Success

The coronavirus pandemic has turned our world upside down. We’ve seen a crash in the stock markets and millions of companies have faced unexpected losses during this time. Some companies…
How To Be an Effective Business Leader

How To Be an Effective Business Leader

Management and leadership are not the same thing. If you’ve ever worked in a place with a toxic atmosphere, you probably noticed that the negativity permeated down from the top…
Building A Content Marketing Machine Like A Pro

Building A Content Marketing Machine Like A Pro

Ever wonder how to build a good marketing strategy? We get it, and building a content marketing machine can help. Content marketing is where it’s at. Every business uses content…
My Marketing Stunt: What I Need and How to Pull It Off

My Marketing Stunt: What I Need and How to Pull It Off

Marketing; it’s the key aspect that has the power to make or break a company. Do it right, and get your company out there and customers buying from you, and…
How To Protect A Network From Cyber Attack

How To Protect A Network From Cyber Attack

If your company experiences a cyber-attack, that cyber-attack is no joke. Many businesses, especially when it comes to small businesses, view themselves as less susceptible to having cyber-attacks affect their…
Why You Need a Sensational Logo For Your Business

Why You Need a Sensational Logo For Your Business

When you need to connect your mind to the business in question without ever seeing the actual name of the brand, how important is it for instant recognition? Without question,…
Everything You Need to Know to Build a Successful Online Business

Everything You Need to Know to Build a Successful Online Business

The world has largely moved online, and knowing how to conduct business online has become essential to success. But how do you build and conduct a successful online business? This…
What Is A "Sister" Company?

What Is A "Sister" Company?

A phrase that is not uncommon to hear in the business world is ‘sister company’. Perhaps you’ve heard it mentioned in an article you read online, or maybe you’ve heard…
How Do You Keep Remote Workers Motivated? 6 Tools To Inspire Your Remote Team

How Do You Keep Remote Workers Motivated? 6 Tools To Inspire Your Remote Team

Leading a team in business is hard. Leading a team that is working remotely is even harder. Just last year, it might have been said that leading a remote team…
Digital Marketing For The Modern Business

Digital Marketing For The Modern Business

Most adults remember the days of Saturday morning cartoons. Waking up early, claiming a seat on the couch with a tv tray and bowl of cereal, and spending all morning…
5 Ways to Effectively Manage a Freelance Remote Team

5 Ways to Effectively Manage a Freelance Remote Team

Working from home can be both freedom of expression feeling, or a completely chaotic experience if left to your own devices. More often than not, being a remote worker has…
How To Create An Awesome Brand Experience

How To Create An Awesome Brand Experience

These days, it isn’t enough to have a catchy name, beautiful logo, or robust marketing strategy. Consumers, especially those of younger generations, desire experiences. That’s why you need to transform…
Steps To Creating A Personal Brand

Steps To Creating A Personal Brand

Personal brands aren’t just for life coaches, fitness gurus, influencers, or home organization experts! Everyone, no matter their industry or career level, needs a strong personal brand. Creating a personal…
How To Evaluate Your Product Market

How To Evaluate Your Product Market

Not all big ideas are winners. It’s not that they aren’t good, it’s that there is little to no market for them. Needless to say, that’s a dealbreaker when it…
Ways To Keep Your Company Safe And Secure

Ways To Keep Your Company Safe And Secure

When you think about protecting your business, you might first think of installing an SSL certificate on your website or a security system at your store. However, there’s another type…
Characteristics Of A Successful Business Owner

Characteristics Of A Successful Business Owner

Small business owners have a lot in common. They are resourceful and creative, among other things. But aside from finding common traits among business owners, there’s an important question to…
Three Of The Worst Ways To Waste Money On Marketing

Three Of The Worst Ways To Waste Money On Marketing

Marketing is for real! Marketing in itself is not a waste of money, but many methods of marketing chomp away loads of finance without generating satisfying returns. Most marketing campaigns…
The Reasons Why "The Customer Is Always Right” Is Wrong

The Reasons Why "The Customer Is Always Right” Is Wrong

We’ve all heard it: “The customer is always right.” But, what if I told you that’s not true? To be frank, sometimes the customer is flat out wrong. If you’ve…
What Unique Challenges Do Family-Owned Businesses Face?

What Unique Challenges Do Family-Owned Businesses Face?

Managing a family business can be challenging. It often requires a careful balance of work life and personal life. Establishing boundaries and fine-tuning roles is the key to long-term success.…
Recognizing Your Toxic Behaviors: 5 Ways To Make Yourself More Desirable

Recognizing Your Toxic Behaviors: 5 Ways To Make Yourself More Desirable

Doing a little soul searching and being self-aware can change the course of your life. We’re all guilty of having toxic behaviors at some point in life. It happens. Recognizing…
Five Of The Best Ways To Scale Your Company

Five Of The Best Ways To Scale Your Company

Every entrepreneur dreams of scaling their company. When starting small, every company’s goal is to work towards growing and scaling into a bigger company that, ultimately, makes a larger profit.…
Do You Have What It Takes To Be A True Leader?     These Four Skills Can Make or Break Your Success

Do You Have What It Takes To Be A True Leader? These Four Skills Can Make or Break Your Success

There is a theory that some people are just born leaders and their charisma is an innate, un-teachable trait. Somehow, they know exactly the right thing to say at the…
Take It Personally

Take It Personally

One of my very first jobs was marked with a huge failure. Something I had worked hard on, had invested hours in, had not gone the way we had wanted…
Strategies For Implementing Change In The Workplace

Strategies For Implementing Change In The Workplace

Change is inevitable in business; it’s often necessary for growth. Change in business highlights something about companies that most people don’t want to admit that their enterprises have disabilities. Whether…
The Top 3 Ways to Feel Better at Work

The Top 3 Ways to Feel Better at Work

If you feel like you hate your job or are miserable in your workplace, you’re not alone.  Around the world, a mere 13 percent of workers feel energized and engaged…
How To Rebrand  A Company

How To Rebrand A Company

We all know that branding is important for the success of a company. Rebranding allows brands to get a much-needed refresh as the brand evolves and adapts to change. After…
10 Marketing Strategies That Will Boost Your Holiday Sales

10 Marketing Strategies That Will Boost Your Holiday Sales

Believe it or not, the holidays are upon us once again! For your business, this season means much more than turkey and stuffing at the dinner table or where best…
Why Is Design Important In Your Website?

Why Is Design Important In Your Website?

In order to have a successful business, it is imperative that you focus on web design. This is because many potential customers will visit your website in order to learn…
What Are The Most Popular Businesses To Start?

What Are The Most Popular Businesses To Start?

One of the great things about today’s business climate is that people are far less likely to settle. More people than ever before are preparing to jump in and start…
Why You Should Be Outsourcing Your Graphic Design

Why You Should Be Outsourcing Your Graphic Design

Although there are many people still adapting to the idea, outsourcing your graphic design isn’t a bad idea. There are many benefits that you get from outsourcing your design that,…