Amélio

Company or website name

Amélio

Links to the website

https://amelio.co

Describe your company and organization and target audience

***We are looking for an ebook lead magnet design NOT a logo design***

Amélio is a Canadian company that promotes engaging work environments for all employees. Our mission is to generate a rapid improvement in employee engagement and to sincerely support our clients in their efforts to create an inspiring workplace.

Amélio is well established in small and large companies with 20 to 11,000 employees in Canada, the United States and France in the professional, retail, manufacturing and public sectors. 

Amélio offers a state-of-the-art technological platform (SaaS) to identify the strengths and gaps within each team of the organization, quickly and very precisely. Amélio opens up the conversation with employees to identify the pain points and how the business can make them thrive and empower their full potential. We don't just measure employee engagement, we bring the company culture to life. Amélio is the most comprehensive employee experience platform.

Our main audience is Human Resources (HR) Directors, CHROs and CEOs.

The design should have the following

We are looking for an ebook lead magnet design that will represent our brand. What characterizes Amélio: young, dynamic, modern and professional. 

The design should be attractive, help readers quickly read/scan the content, and encourage peer-to-peer sharing as it will be seen as a great reference. Overall, the design must make the content fun to read and still promoting the expertise behind it.  

While this contest is classified in the brochure category, the output actually is an ebook and should not look like a brochure.

An ebook should represent the brand, but not look like a sales pitch. Readers should feel that the Amélio brand is represented, but we’re not aiming for readers to buy the product. The objective of the ebook is to learn, to think that Amélio has great content to share and to build loyalty towards the brand over time after seeing some more.

Our brand

Our brand color is #10cfbd.
Secondary colors that we regularly use are: #119f9a, #ef3042, #f92c8b, #ee5972, #fe6c61, #f86d3c, #535b7c. You may use other secondary colors as well to make the design stand out. 

Regarding the font, we prefer Open sans for the text and Poppins for the titles.

We're looking for a design that will highlight Amélio's brand and characteristics. So other combinations with our main color can be considered.

The lead magnet format should be in letter format (8.5" x 11" - portrait or landscape)

The preferred tool for the design is Canva because we do translations of the ebooks. However, other design tools will also work.

We are looking for a design that will highlight the text, make it breathe and overall go for a wow effect so that people share it. 

Here is an example of a guide that accomplishes this "How to Build a Consistent Brand" that can be downloaded here: https://offers.hubspot.com/how-to-build-a-brand. Of course it can be better and more brand affirming. The interesting elements are the title, subtitle and the use of graphic elements to emphasize specific elements and hang up the reader if they are reading diagonally.

Briefly describe your contest

Ebook Lead magnet contest - Become our designer to make the brand stand out and revolutionize workplaces!